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This article misses the point of why emails were made interactive in the first place - to satisfy the demands of marketers. 90% of the emails you get are market
by rchaud 2y ago
This article misses the point of why emails were made interactive in the first place - to satisfy the demands of marketers. 90% of the emails you get are marketing-related. If you get an email that says "4 days left for our holiday sale", that counter will need to be updated if the email is not read on the same day. It's a small, maybe frivolous-sounding use case, but a lot of feature bloat starts out this way.
- Nazzareno 2y agoYou can do much more with AMP, not only marketing related stuff. Indeed, countdown timers can be done much easier with many tools (Nifty Images, Sendtric etc) without AMP.
- rchaud 2y agoAMP as described in this article provides a wrapper for some templated kinds of JS functionality. My comment wasn't specific to AMP, it was to the article's main point about "interactive emails" being unnecessary.
- draw_down 2y ago[dead]
- BiteCode_dev 2y agoYou don't need interactivity for this, you just need "<img src="" />"
- dawnerd 2y agoWhich still isn’t perfect as images get cached at different stages depending on the email client.
- johannes1234321 2y agoOr can be blocked or are opaque to visually impaired.