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> Sure, you could just pay $5,000 a month to a website to show a banner ad directly, but a larger % of your money would be wasted How do you know that the wast

> Sure, you could just pay $5,000 a month to a website to show a banner ad directly, but a larger % of your money would be wasted How do you know that the waste is higher with the banner ad?

xnx 1y ago
Because the banner ad generates less revenue than $5,000 worth of advertising spent on something else.
- Nemo_bis 1y ago
  And you know this how, if you're not running banner ads to test? How do you attribute the revenue?