If you were at Google in July-August 2011, you'll understand this: Google just does not get Games. The leadership DNA to understand the space is not there. Ther

If you were at Google in July-August 2011, you'll understand this: Google just does not get Games. The leadership DNA to understand the space is not there. There are people who understand the problem and could make Google Games great, but they are not in decision-making positions and probably never will be (design paradox). If you think about it, the mismatch is easy to spot. Google made a great product (web search) by being ideologically non-editorial, but you need to be editorial in the gaming space, and you need to support the indie developers who are where quality comes from. The problem, at "Google scale", is that you also need to figure out a process and strategy that enable you to be editorial without micromanaging every decision (because you can't).