One huge problem with cancel culture is how mercurial it is. So we get to witness spectacles like an attempt to cancel Nike for selling products in Israel[1] or

One huge problem with cancel culture is how mercurial it is. So we get to witness spectacles like an attempt to cancel Nike for selling products in Israel[1] or for hiring Colin Kaepernick[2] instead of for their ongoing record of labor abuses. And, in general, "cancelling" often seems to focus on topical, hot-button issues instead of deeper-rooted problems. The whole phenomenon is ripe for manipulation and viral marketing - leveraging short-term outrage to build brand identity[3]. One could argue it's the commodification and commercialization of "real" protest. It's less democracy and more idiocracy. [1] https://masjidalaqsa.com/boycott/nike-israel-bds https://masjidalaqsa.com/boycott/nike-israel-bds [2] https://www.vox.com/2018/9/4/17818148/nike-boycott-kaepernick https://www.vox.com/2018/9/4/17818148/nike-boycott-kaepernic... [3] https://www.youtube.com/watch?v=06yy88tLWlg https://www.youtube.com/watch?v=06yy88tLWlg