7 ms·

In theory, I agree. In practice the whole system is rotten. * Google unilaterally changing bid mechanics raising costs 15% https://finance.yahoo.com/news/googl

In theory, I agree. In practice the whole system is rotten. * Google unilaterally changing bid mechanics raising costs 15% https://finance.yahoo.com/news/google-changed-ad-auctions-raising-191333390.html https://finance.yahoo.com/news/google-changed-ad-auctions-ra... * Conversion attribution and cookie bombing fraud from both Criteo and Steelhouse https://finance.yahoo.com/news/criteo-versus-steelhouse-click-fraud-114843807.html https://finance.yahoo.com/news/criteo-versus-steelhouse-clic... * Phunware click flooding fraud https://www.forbes.com/sites/augustinefou/2021/01/17/ubers-lawsuit-against-ad-fraud-comes-full-circlethey-won/ https://www.forbes.com/sites/augustinefou/2021/01/17/ubers-l... * A nearly unending list of different mobile ad frauds https://www.fraud0.com/resources/ad-fraud-cases-of-the-past-years/ https://www.fraud0.com/resources/ad-fraud-cases-of-the-past-... * Viewability fraud https://www.cnbc.com/2017/01/31/procter-gamble-chief-marketer-slams-crappy-media-supply-chain.html https://www.cnbc.com/2017/01/31/procter-gamble-chief-markete... * Session hijacking fraud https://www.buzzfeednews.com/article/craigsilverman/ad-industry-insiders-are-connected-to-a-fraud-scheme-that https://www.buzzfeednews.com/article/craigsilverman/ad-indus... This doesn't sound like a healthy and efficient industry. Not only do vendors clip the ticket aggressively, they divert dollars that advertisers are intending to go to quality media/real publishers, and siphon it off to fraudulent sites and apps where they generally take a higher margin.

demadog 1y ago
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econ 1y ago
I was most impressed by a Google Ad that showed up if you searched for the Dutch tax office. It would only show the name "Tax office" with a free to call phone number under it. Only the hyperlink pointed at a paid number 90 cent per minute. Depending on how busy it is or how exotic your question one can easily be on hold for an hour or two. Then you get the bill and pay 54 euro per hour. Google thought this was a great way to make money. The ad ran forever. Makes you wonder which other phone numbers they highjacked. Would they provide the same service if I copy some website?
- throwaway2037 1y ago
  Jesus. What a story! Is that even legal in Netherlands?
  - luckylion 1y ago
    Google let similar things run in Germany that were impersonating government offices (which is illegal in multiple ways), and they never lifted a finger when the malicious ads were reported, because they still made money in the end.
  - econ 1y ago
    They didn't act alone, the paid number had to be approved by someone and the phone provider also had to accept the bill. I don't have numbers but since I know multiple people who got the strange phone bill my guess would be at least hundreds of thousands of succesful click thoughts. Some called the tax office regularly around the busiest time of the year before they got the bill and found out. There are probably people with large phone bills who didn't notice and ones who thought the tax office was just expensive to call.

demadog 1y ago

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econ 1y ago

I was most impressed by a Google Ad that showed up if you searched for the Dutch tax office. It would only show the name "Tax office" with a free to call phone number under it. Only the hyperlink pointed at a paid number 90 cent per minute. Depending on how busy it is or how exotic your question one can easily be on hold for an hour or two. Then you get the bill and pay 54 euro per hour. Google thought this was a great way to make money. The ad ran forever. Makes you wonder which other phone numbers they highjacked. Would they provide the same service if I copy some website?

throwaway2037 1y ago
Jesus. What a story! Is that even legal in Netherlands?
- luckylion 1y ago
  Google let similar things run in Germany that were impersonating government offices (which is illegal in multiple ways), and they never lifted a finger when the malicious ads were reported, because they still made money in the end.
- econ 1y ago
  They didn't act alone, the paid number had to be approved by someone and the phone provider also had to accept the bill. I don't have numbers but since I know multiple people who got the strange phone bill my guess would be at least hundreds of thousands of succesful click thoughts. Some called the tax office regularly around the busiest time of the year before they got the bill and found out. There are probably people with large phone bills who didn't notice and ones who thought the tax office was just expensive to call.