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In both scenarios publishers look good: 1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged
by riku_iki 2y ago
In both scenarios publishers look good:
1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click.
2. CPM: publishers get their guaranteed CPM if that's their choice.