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That’s assuming a click happened. Premium pubs prefer guaranteed fixed CPMs no matter the amount of real clicks. I’ve worked for a few years at one of the major
by stasomatic 2y ago
That’s assuming a click happened. Premium pubs prefer guaranteed fixed CPMs no matter the amount of real clicks. I’ve worked for a few years at one of the major native ad companies, I’m very familiar with how the sausage is made.
- riku_iki 2y agoIn both scenarios publishers look good: 1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click. 2. CPM: publishers get their guaranteed CPM if that's their choice.