4 ms·
> They just need to squeeze more from publishers and at the same time increase click costs. but publishers receive stable share of click cost (67%?), so they s
by riku_iki 2y ago
> They just need to squeeze more from publishers and at the same time increase click costs.
but publishers receive stable share of click cost (67%?), so they should be happy with this arrangement.
- deleted 2y ago[deleted]
- stasomatic 2y agoThat’s assuming a click happened. Premium pubs prefer guaranteed fixed CPMs no matter the amount of real clicks. I’ve worked for a few years at one of the major native ad companies, I’m very familiar with how the sausage is made.
- riku_iki 2y agoIn both scenarios publishers look good: 1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click. 2. CPM: publishers get their guaranteed CPM if that's their choice.