~>Amazon outshines competitors in e-commerce, even though Buy.com owns the perfect name for online shopping I'm not sure i agree with this analysis.. amazon is

~>Amazon outshines competitors in e-commerce, even though Buy.com owns the perfect name for online shopping I'm not sure i agree with this analysis.. amazon is a great name; i don't think sharing a name with something real is a disadvantage, there's pre-existing recognition (no need to spell it out, doesn't sound weird) but no real chance of confusion. By not being 100% generic (as buy.com is), it has a chance to build a brand. 'Generic'.com ironically makes it unprofessional, as they are handicapped in making a strong brand, imo. About.com is pretty much the only generic name that i could honestly attribute any benefit and success to- definitely not anything commerce related. But i agree with the sentiment that if you get a name that is not awful, it will not hold you back.