i'm not sure we're in disagreement. names matter and warrant attention. the less direct your name (e.g., amazon), the more you need to invest in marketing and e

i'm not sure we're in disagreement. names matter and warrant attention. the less direct your name (e.g., amazon), the more you need to invest in marketing and educating consumers about your company/product. the macro point, which i suspect you agree with, is that ultimately the product mattes more than the name, and that is where people should obsess. good names will not lift companies into prosperity, though terrible names can sink companies per your point and my edit.