It's not just the content alone that makes the difference. A few things: - It's the community that makes you feel like a part of something. Compared to popular

It's not just the content alone that makes the difference. A few things: - It's the community that makes you feel like a part of something. Compared to popular fitness boards, you don't go to reddit only when you're in the 'trying to lose weight actively' mode. You just go to reddit and then these posts show up in your stream keeping you actively engaged. YMMV of course. - It serves as a gentle break-in to more detailed/technical information. Most of the advice there is usually watered down from some technical sources, which people/FAQs eventually link to in case someone needs more information. The third and perhaps the most important point would be, - people see 'regular joes' like you and me losing xxx pounds and know by their posting history that they're not a made up figment of the advertisers imagination. This works on two levels, not only does it give confidence to the average guy, it also ensures that he's not being fed some bullshit theory in lieu of money. The major fact that people get amazing results without throwing money at the techniques seems to lower the barrier to 'hmm maybe I should try this.' I'm a big time fan of keto and have had great results and I have but r/keto to thank for this.