I like body on frame pickups as much as the next guy, but let’s not pretend that the overwhelming majority of pickup drivers in North America wouldn’t be better

I like body on frame pickups as much as the next guy, but let’s not pretend that the overwhelming majority of pickup drivers in North America wouldn’t be better served by a Hyundai Santa Cruz, a Ford Maverick, or a Honda Ridgeline than whatever cowboy cosplay monstrosity they’re driving. (As the former owner of a body on frame Nissan hardbody and a Chevy S10 compact pickup, I just put down a deposit on a Maverick because I’ve got no interest in any of the modern-sized body on frame pickups, and there was too much overhead involved in importing a Mitsubishi Triton from Mexico to Canada and figuring out how to source parts.)