"There is no guarantee the price for the "real" domain name will ever be reasonable. It may instead become intractably expensive." Thanks for saving me the tim

"There is no guarantee the price for the "real" domain name will ever be reasonable. It may instead become intractably expensive." Thanks for saving me the time of saying exactly that. I really can't stress this enough from my experience in this area both on the buying (and assisting sellers) side. OP: "Pick a great name, then add something to get a domain name. It really doesn’t matter all that much - whether you get the domain later or don’t. Then get building!" This is scary advice. And when contrasted with the examples given is dangerous. As you say "If you're committed to "getFOO.COM" forever, the strategy works just fine." But then if you are "bufferapp.com" don't brand as "buffer" in your logo on your website and marketing materials, brand as "bufferapp".