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Why would YouTube be the largest target of takedown requests? 1) YouTube acts on DMCA notices, so there's no need to separately file notices against their sear

Why would YouTube be the largest target of takedown requests? 1) YouTube acts on DMCA notices, so there's no need to separately file notices against their search results 2) YouTube has given every major content provider access to internal systems to flag content and have it disabled immediately without human intervention 3) A proper DMCA notice creates some liability (penalty of perjury and all), where pressing a button in YouTube's content flagging system creates none, so the internal system is both practically and legally preferable to sending DMCA notices

azakai 14y ago
> Why would YouTube be the largest target of takedown requests? > 1) YouTube acts on DMCA notices Exactly - YouTube receives a ton of takedown notices, and acts on them. Those are grounds for demotion in search results now according to the new policy.
- dangrossman 14y ago
  You're confused. Google does not know what sites are receiving DMCA notices. They have no omniscience of communication between content creators and websites they don't own. They will not be taking into account notices sent directly to YouTube or any other site in ranking search results. The new ranking signal is the number of DMCA notices sent to Google for each site, not the number of DMCA notices the site is sent. Google receives DMCA notices to remove search results pointing to infringing content. Google receives these notices primarily for sites that are outside the US and would ignore DMCA notices sent to them directly. They would not receive any significant number for YouTube videos because YouTube handles infringement directly; there's no reason to send a second notice to Google to pull the search listing. (I'm aware Google owns YouTube. That does not change anything.)
  - shenberg 14y ago
    Most web-sites don't have ContentID - there are companies that scrape the web to find potentially infringing content and file DMCA complaints on content-owners' behalf. It's much cheaper to just hit Google and a big few like Youtube rather than customize a bot for every site that handles DMCA takedowns.

azakai 14y ago

> Why would YouTube be the largest target of takedown requests? > 1) YouTube acts on DMCA notices Exactly - YouTube receives a ton of takedown notices, and acts on them. Those are grounds for demotion in search results now according to the new policy.

dangrossman 14y ago
You're confused. Google does not know what sites are receiving DMCA notices. They have no omniscience of communication between content creators and websites they don't own. They will not be taking into account notices sent directly to YouTube or any other site in ranking search results. The new ranking signal is the number of DMCA notices sent to Google for each site, not the number of DMCA notices the site is sent. Google receives DMCA notices to remove search results pointing to infringing content. Google receives these notices primarily for sites that are outside the US and would ignore DMCA notices sent to them directly. They would not receive any significant number for YouTube videos because YouTube handles infringement directly; there's no reason to send a second notice to Google to pull the search listing. (I'm aware Google owns YouTube. That does not change anything.)
- shenberg 14y ago
  Most web-sites don't have ContentID - there are companies that scrape the web to find potentially infringing content and file DMCA complaints on content-owners' behalf. It's much cheaper to just hit Google and a big few like Youtube rather than customize a bot for every site that handles DMCA takedowns.