Mainly because they were the only game in town back then. At the time they were the fastest growing company in history... So many $$$, for a time everything the

Mainly because they were the only game in town back then. At the time they were the fastest growing company in history... So many $$$, for a time everything they touched turned to gold. Being first in a new industry, they made all the mistakes that subsequent companies learned from and avoided. For example, putting a textiles executive in charge, treating developers like assembly line workers, etc. This all laid the seeds for their subsequent implosion... Epic rise, epic fall. I wish someone would make a movie about that story.