Shipping fast is the correct strategy if: 1. It's a winner-take-all (or at least take-most) market. 2. Your "shipped fast" solution contains enough value to

Shipping fast is the correct strategy if: 1. It's a winner-take-all (or at least take-most) market. 2. Your "shipped fast" solution contains enough value to start to take the market. 3. Your "shipped fast" solution is not so buggy that it turns people off on you for an extended period. If those three things are true, then shipping fast can be the right answer. You still have to be careful not to ruin it on points 2 and 3, though, which sets an upper limit on how fast you can go.