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First of all, Kudos to you, this looks for the most part well polished! But I think your value proposition is not prominent on the website. A couple of though
by thenaturalist 2y ago
First of all, Kudos to you, this looks for the most part well polished!
But I think your value proposition is not prominent on the website.
A couple of thoughts:
1. Your claim is: "From HTML to PDF, our API ensures precise and accurate conversions."
That is descriptive, but does not help to understand your two target groups why they should buy you.
1. Devs: They want ease of use, reliability and speed of integration
2. Business stakeholders: They want to know what they can generate using your tool, that it will look beautiful and that it is cost effective.
You should address these needs in the claim, not describe your product immediately I think.
This can come later.
A much better claim imo is found in your first FAQ below pricing:
"PageSnap allows converting documents to PDFs, capturing screenshots, and creating images. It's ideal for generating invoices, exporting documents, and more."
Make that the claim and spice it up, for example:
Generate pixel-perfect invoices, offers, [...] and other documents quickly, easily and cost-effectively at scale.
This should really be laser focussed on user needs in words THEY understand and think in.
Your quick step-by-step video is far too long at almost 3 minutes and, more personal taste, the AI voice does not inspire confidence or quality.
I'd much prefer a short video showing you filming yourself generating an invoice.
Also, for the first three claims I'd much prefer actual screenshots of GIFs showing how the results look like rather than the stylized comics.
They're communicating functionality, but not user need.
All that being said, with B2B and given that it is a niche product, it can be that it will just be a slow burn and take some time to build up a customer base.
Though it's an essential function, it'll not go away.
My advice would be to focus on making some few early customers really happy, engange with them.
If they feel loved, they will spread word of mouth about you and the service, helping you to scale.
For some B2B solo devs, this has taken years, so it's not necessarily you, but part of the nature of niche apps!
- centilco 2y agoThanks for your feedback — I really appreciate it. I agree with you that the headline and description didn’t address the needs well. I’ve already updated them right away. Do you think they’re better now? Regarding the video, I did include the steps and some screenshots of the PDF generation process. That said, I agree it’s a bit too long, even for a tutorial. I didn’t polish it further or make it more compact earlier due to time constraints. I’ll consider creating a better one later. Thanks again!