That's how they control the quality of content. I'm not saying I agree with this, it's just how they've chosen to manage the store and it's why there's a multi

That's how they control the quality of content. I'm not saying I agree with this, it's just how they've chosen to manage the store and it's why there's a multitude of publishers which will help produce your content and get it into the iTunes Store (eg. http://www.tunecore.com/ http://www.tunecore.com/).