This article identifies a secret weapon that startups have when competing with a large, established business. I have worked as a programmer for (a) several lar

This article identifies a secret weapon that startups have when competing with a large, established business. I have worked as a programmer for (a) several large banks and (b) my own startup business: Nothing comes close to the level of care you feel to your users when you run your own business. When a user gets a NullPointerException, I take personal responsibility and want to fix it as soon as possible. When a user emails me a question, I want to answer it well and as soon as possible. If the software looks ugly or is not intuitive, I get a strong urge to improve it. They say that a good programmer can be 10 times as productive as an average programmer. Well it is also true that a good programmer can be 10 times as productive as him/herself - it depends on the environment.