No. Mobile Camera Apps were a threat to non mobile first facebook. ("Instagram is a photo service in a sea of other photo services.") Any one of them could hav

No. Mobile Camera Apps were a threat to non mobile first facebook. ("Instagram is a photo service in a sea of other photo services.") Any one of them could have taken off and eaten facebook's lunch. Instagram was the winner in a sea of camera apps because facebook threw unlimited resources into the hip app of the moment.