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Circuit City needed the consumer electronics equivalent of Gordon Ramsay to come in and say: 1. Your store looks like ass, clean it up. 2. You fired the be
by watmough 18y ago
Circuit City needed the consumer electronics equivalent of Gordon Ramsay to come in and say:
1. Your store looks like ass, clean it up.
2. You fired the best sales staff to save money. You're morons, go and beg them to come back.
3. Your name sucks. Who the hell wants a 'Circuit'? Rebrand.
I'm sad to see it fail, but especially after the sackings of experienced sales people, I can hardly say I'm surprised.
- projectileboy 18y agoAgreed. What's sad is that it's the same old story - the CEO flew the company into a mountain, and gets rich for doing it. A responsible board of directors would have showed him the door - sans bonus - when he fired all of the experienced sales staff to cut costs. Unfortunately, there aren't many boards in the U.S that are looking out for their shareholders.
- rudyfink 18y agoIf you look at the board ( http://investor.circuitcity.com/directors.cfm http://investor.circuitcity.com/directors.cfm ), there doesn't seem to be much direct retail or electronics experience. Most of the individuals seem to come from finance or service industry backgrounds. Perhaps the board was attempting to be responsible but simply did not have the background necessary for evaluating the business.
- muhfuhkuh 18y agoService industry is all about the customer, so I guess those board members were asleep when he fired the salespeople who gave good customer service.