> obtaining planning permission in the UK takes the median hectare of land from £20,000 to £2.4 million - a 139x uplift. The opportunity was clear, but they co

> obtaining planning permission in the UK takes the median hectare of land from £20,000 to £2.4 million - a 139x uplift. The opportunity was clear, but they couldn't find a model to capture some of the value. > competitors, some well-resourced, all of whom appeared to be competing on price. These were already cheap contracts: a few hundred pounds per month for a small/medium-sized team. And they were getting cheaper. We concluded that this was a difficult market to sell into, with race-to-the-bottom pricing dynamics They pivoted to a different model. > In retrospect, we may have been closer to viable products than we realised. Multiple British prop-tech companies have been funded, including in the US, during the lifetime, suggesting alternative paths we could have taken.