> Does your average consumer actually care? Yes. This is an anecdote but I personally know people who are boycotting Target and a lot of other companies that b

> Does your average consumer actually care? Yes. This is an anecdote but I personally know people who are boycotting Target and a lot of other companies that backtracked on DEI and LGBTQ rights. I think these companies are all posturing and will say what they think will get you in the door but other people I know are taking this personally and changing their spending habits to reflect that.