There is a market for closed solutions and that market isn't us; it's technophobes of all stripes who just want their devices to work and want someone else to w

There is a market for closed solutions and that market isn't us; it's technophobes of all stripes who just want their devices to work and want someone else to worry about the how. To extend an analogy: I know how to make coffee and like to know that I can buy my beans, grind them as I like, and brew them with the right temperature water at the right time. I don't ever want someone to take that option away from me. In practice, 90% of the time I drink coffee from my Keurig. I pay more and get coffee that is suboptimal for some tastes, but it's good enough for my purposes so the trade off is worth it. I think a lot of people like their machines to operate this way too. Apple has proven that this model can work and will be embraced. We're in for MORE of this, not less, and it's the market that's going to allow it to happen. If anything, what the market is telling us is that choice isn't always a good thing. The vast number of options and configurations (along with innumerable failure modes) is perceived as a market failure, not a success.