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> The main reason I think Asia/Australia/NZ etc are an important missing link for the global startup ecosystem is that there's a big gap from 5pm to 2am SF time
by CharlieDigital 2y ago
> The main reason I think Asia/Australia/NZ etc are an important missing link for the global startup ecosystem is that there's a big gap from 5pm to 2am SF time where no one is working. That's a 9 hour gap where bugs can be fixed, support can be given, and features can be shipped.
This requires a very mature org that has a really strong culture of clear, written communication. Not very common, IME.
- jascination 2y agoGood point, but if they're operating in the US, UK and Europe, and are fully remote out of the box, is it that much of a stretch to add the other time zones? Or is it just something that US-led startups don't think about? One of the first things I think about when I'm launching a new startup is "How will I service clients in the US or Europe when I'm asleep?", I'd hope that global companies think about Asia that way too.
- CharlieDigital 2y ago> One of the first things I think about when I'm launching a new startup is... Probably just you; most startups I've worked with are highly focused on the US market because of the additional regulatory requirements around EU-based customers and necessity for localization for Asia-based user base. EU-customers come at a second phase of expansion and Asia-based customers are probably an afterthought until they've saturated growth in the US and EU. Asian markets are notoriously hard to get right and local alternatives typically have a leg up in terms of marketing and GTM. To be clear, I don't disagree with you. Current org has an on-call schedule, but that on-call schedule cannot really be 24h without coverage somewhere on the other side of the world.