> It was supposed to be a novel structural design with an affordable price tag Who buys a car for its "novel structural design"? Most buy a car for some combi

> It was supposed to be a novel structural design with an affordable price tag Who buys a car for its "novel structural design"? Most buy a car for some combination of transportation/utility, comfort/performance, and social signaling, in varying proportions depending on their needs/circumstances, desires, and personality. The CT's appeal seems to lean heavily on the last 2 of those characteristics, since as you point out, a common pickup truck would be more functional and far cheaper.