Right, but isn't that just fans being fans? Usually when I read "astroturfed" I assume there's some higher level coordination involved. I think the flock of bi

Right, but isn't that just fans being fans? Usually when I read "astroturfed" I assume there's some higher level coordination involved. I think the flock of birds metaphor is probably a reasonable comparison to the behavior we see on social media all the time - members acting individually on their own self interests in a means which appears coordinated when you zoom out.