> Recent studies have shown that interactivity between media customers and service providers and between users themselves will be one of the most important feat

> Recent studies have shown that interactivity between media customers and service providers and between users themselves will be one of the most important features in the next-generation media service. In this document, this unique opportunity is addressed by defining a Dedicated Return Channel (DRC) system for the next-generation broadcasting system. Wow, that's one of the best uses of corporate-speak euphemism I've seen. Everybody who reads it knows what it really means, but if you just don't say it, it's fine. Recent studies indeed!