3 ms·

We have some of the same thoughts on the matter. There was a thread on invention and marketing that I had to drop. Treating the marketing aspect properly takes

by kcl 14y ago

We have some of the same thoughts on the matter. There was a thread on invention and marketing that I had to drop. Treating the marketing aspect properly takes the conversation too far away from the main subject. Points like who invented what first are too hot to introduce without spending a lot of time accounting for them. (That surprised me.) The same goes for who can be considered an inventor today. I think invention and marketing have an old and deep connection.

zio99 14y ago
Hey Kevin, 1. About half-way through, you said that nobody would pay to own a pre-iPhone, or would give two twenty year olds the run of a plant. But what about Pebble? Granted, it's not built in a garage, but this printrbot could be: http://www.kickstarter.com/projects/printrbot/printrbot-your-first-3d-printer http://www.kickstarter.com/projects/printrbot/printrbot-your... You did say that there was a reversal of this trend, but can you clarify what you meant when you said "In 2012 it almost defies belief." 2. I like the take on attributing inventions to a single inventor - this was brought up in the book "The Myths of Innovation" by Scott Berkun which he talks about in a lecture at Carnegie Mellon: http://www.youtube.com/watch?v=amt3ag2BaKc http://www.youtube.com/watch?v=amt3ag2BaKc and the premise for my website http://brownieinmotion.ca http://brownieinmotion.ca (read the essay on 3M) where I say that expertise in one domain helps you solve problems in another (also the reason I pursued three degrees in engineering, music and economics). 3. I agree with your counter-argument to entrepreneurs chasing ideas that are too small. I wanted to add my thoughts on that. Groupon didn't think that selling 2-for-1 coupons were beneath them. I elaborated on it here: The Move to Less Productivity http://startupframework.tumblr.com/post/25224585415/the-move-to-less-productivity http://startupframework.tumblr.com/post/25224585415/the-move... Google, RIM, etc got to where they where by a series of small attainable steps. Eventually, they discover a scalable model. 4. Also wanted to add to your take on lottery tickets/incubators. Getting into an accelerator program was never a permission slip for doing what you love. But business planning is essential, even if the plan is worthless (to paraphrase Eisenhower) and to paraphrase the founder of Zappos: the goal is not to lower risk, but to go for higher expected positive outcome. Thanks for sharing Kevin. If you don't mind, please critique my book-in-progress on innovation and startups: http://bit.ly/icecreamstart http://bit.ly/icecreamstart

by kcl 14y ago

zio99 14y ago

Hey Kevin, 1. About half-way through, you said that nobody would pay to own a pre-iPhone, or would give two twenty year olds the run of a plant. But what about Pebble? Granted, it's not built in a garage, but this printrbot could be: http://www.kickstarter.com/projects/printrbot/printrbot-your-first-3d-printer http://www.kickstarter.com/projects/printrbot/printrbot-your... You did say that there was a reversal of this trend, but can you clarify what you meant when you said "In 2012 it almost defies belief." 2. I like the take on attributing inventions to a single inventor - this was brought up in the book "The Myths of Innovation" by Scott Berkun which he talks about in a lecture at Carnegie Mellon: http://www.youtube.com/watch?v=amt3ag2BaKc http://www.youtube.com/watch?v=amt3ag2BaKc and the premise for my website http://brownieinmotion.ca http://brownieinmotion.ca (read the essay on 3M) where I say that expertise in one domain helps you solve problems in another (also the reason I pursued three degrees in engineering, music and economics). 3. I agree with your counter-argument to entrepreneurs chasing ideas that are too small. I wanted to add my thoughts on that. Groupon didn't think that selling 2-for-1 coupons were beneath them. I elaborated on it here: The Move to Less Productivity http://startupframework.tumblr.com/post/25224585415/the-move-to-less-productivity http://startupframework.tumblr.com/post/25224585415/the-move... Google, RIM, etc got to where they where by a series of small attainable steps. Eventually, they discover a scalable model. 4. Also wanted to add to your take on lottery tickets/incubators. Getting into an accelerator program was never a permission slip for doing what you love. But business planning is essential, even if the plan is worthless (to paraphrase Eisenhower) and to paraphrase the founder of Zappos: the goal is not to lower risk, but to go for higher expected positive outcome. Thanks for sharing Kevin. If you don't mind, please critique my book-in-progress on innovation and startups: http://bit.ly/icecreamstart http://bit.ly/icecreamstart