3 ms·
EU legislation forced many perfume companies to reformulate their fragrances with compliant ingredients - lot's of weird natural stuff replaced with synthetics.
by maxglute 2y ago
EU legislation forced many perfume companies to reformulate their fragrances with compliant ingredients - lot's of weird natural stuff replaced with synthetics. This might have made it easier to dupe since sourcing becomes standardized. Fragrances also smell different post reformulation, lots of new coke experiences except they can't go back, prices also have been rapidly growing like many luxury products. Except perfumes have a shelf life.
IMO fragrances is ripe for distruption. Many developing countries have phone repair like perfume shops where you mix your own shit, and a lot of it smells very nice/sophisticated.