Vacheron is part of Richemont, a watchmaking conglomerate/holding company. https://en.m.wikipedia.org/wiki/Richemont https://en.m.wikipedia.org/wiki/Richemont

Vacheron is part of Richemont, a watchmaking conglomerate/holding company. https://en.m.wikipedia.org/wiki/Richemont https://en.m.wikipedia.org/wiki/Richemont It works like any other luxury company, charge an arm and a leg, control the supply so you don’t overproduce, spend a ton on marketing. Almost all Swiss watch brands (by volume) are owned by either Richemont, Swatch Group, or LVMH. Rolex, Patek, Audemars Piguet, Breitling, and Chopard are the last of the big Swiss independents, but there are smaller ones like Czapek and Cie, H Moser & Cie, Gruebel Forsey, Richard Mille.