I love the framing of the statement. "This might sound ridiculous, but we've announced death benefits at Google." From that point on, you're led to believe th

I love the framing of the statement. "This might sound ridiculous, but we've announced death benefits at Google." From that point on, you're led to believe that Google is such a great company that it's willing to hurt itself to be good to its employees. Much better than "We automatically contribute $10 a month into a life insurance policy for everyone." To me, it's a great example of showing the benefits instead of just the features, mixed with an elegant form of Crazy Mike's Discount TV Warehouse, with prices so low, we must be crazy.