I'm not sure buying the super fancy handbag is primarily about showing off, either, and I think people who consume a lot of these goods have a lot of brand know

I'm not sure buying the super fancy handbag is primarily about showing off, either, and I think people who consume a lot of these goods have a lot of brand knowledge. I mean, I think you're right in that watch nerds usually have more domain knowledge, but I don't think it's inherently dissimilar.