Those places aren't worth their while, and blessed be they for that! All a business cares about is maximum reach, so they will ignore the small sites in favour

Those places aren't worth their while, and blessed be they for that! All a business cares about is maximum reach, so they will ignore the small sites in favour of the biggest aggregator for the lowest cost. If somebody on a smaller site behaved in the disingenuous and spammy way brands do on social, they'd be banned. Bluesky is not doing that, so this should be an opportunity to genuinely engage with the audience instead of copy/pasting the cynical tactics they apply everywhere else.