They are all pretty terrible, but I guess the rhombus-caret one is real. The stripes one is rounded (looks shit when small), the complicated one is complicated

They are all pretty terrible, but I guess the rhombus-caret one is real. The stripes one is rounded (looks shit when small), the complicated one is complicated for no reason. Good logos work when black-and-white and when very small or very large. And one more thing: The high cost of a rebrand isn’t paid for the logo or the redesign of stationary. It’s for the pain & process of aligning a committee of aloof decision-makers around a single choice.