I have no idea about the quality of the sites this produces, but I think your comment about non-technical folks existing is on the money. There are many people

I have no idea about the quality of the sites this produces, but I think your comment about non-technical folks existing is on the money. There are many people who really don't understand how to properly structure even a simple website, and being walked through a conversation with a series of pertinent questions will be a much more satisfying process.