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Ads are embedded into the media Netflix sells. See almost any car chase scene, either wholly unnecessary or unnecessarily long to advertise the car brand, many
by lotsofpulp 2y ago
Ads are embedded into the media Netflix sells. See almost any car chase scene, either wholly unnecessary or unnecessarily long to advertise the car brand, many times with the actors’ speaking lines solely to advertise the car.
Even critically acclaimed shows like Slow Horses from a supposedly prestige media seller like Apple has scenes where you watch actors put on AirPods Max headphones (obviously with no relevance to the plot).
More accurate is “streaming without discrete ad breaks.”
- bigstrat2003 2y ago> More accurate is “streaming without discrete ad breaks.” Yes, or as people call it: "ad-free". We all know what is meant by that phrase, being pedantic about "well actually there are ads regardless" doesn't make communication clearer.
- cess11 2y agoWhat would you call actually ad-free broadcasts then?
- 20after4 2y agoPropaganda?
- cess11 2y agoHow did you arrive at this proposal? Is the Mona Lisa propaganda because she isn't holding a branded flask with snake oil?
- erikerikson 2y agoGP responded to a comment about broadcasts, not paintings. I think the GP wasn't so far off. If you are not selling products you are still presenting viewpoints, experiences, and ideas.
- cess11 2y agoI remember seeing images of paintings on television so I don't agree that it would somehow be impossible. What definition of propaganda are you using here?
- lotsofpulp 2y agoThe point is to bring the knowledge to people that the advertising is incorporated into the product. Lots of people don’t know the extra long car chase scene isn’t due to the director’s artistic preference, but rather economic preference, at the viewer’s expense. There is a clear conflict of interest that can only be addressed by buyers being knowledgeable.
- names_are_hard 2y agoThis is an important point. Readers should remember that what's obvious to them is not necessarily something "everyone knows" until it's pointed out. Personally I will say that when I first starting consuming movies at around age 20 I was not conscious of this dynamic, until I read about product placement in movies and then suddenly I started noticing it. Especially when a car chase scene goes into slow motion at just the moment that the camera gets a closeup of the tires and you can read the brand name...
- skydhash 2y agoI don't really care for these type of ads as I see them everyday. They're already plastered on products I use. I would be grateful if ads on website were that static.
- Suppafly 2y ago>Ads are embedded into the media Netflix sells. That money goes to the people who made the film though, which in some cases actually is Netflix but not usually.
- dowager_dan99 2y agoproduct placement is the very foundation of TV, it's just a little more subtle now. Originally shows were brought to you by XYZ and had an intermission to advertise their products. Radio did this as well.
- lotsofpulp 2y agoThat is not product placement, per my working definition. Product placement is inserting the advertising into the art, where it is not clearly labeled or discernible as advertising. On the TV show White Collar, the main character is never, shown driving a car, or talking about them, or having any interest in cars whatsoever. He walks around New York City, or is driven in a government employee's car. Yet, in one of the later seasons, he compliments on specific features of a car he is being driven, and has a dialogue about it with another character. Extremely jarring for anyone paying attention, and obviously advertising. Product placement is sacrificing some portion of the art in exchange for money (or products/services which otherwise reduces production cost).