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In the ad-tention economy, engagement means more eyes on your ads. Advertisers desire engagement which is therefore a proxy for future net income. Then investo
by kaoD 2y ago
In the ad-tention economy, engagement means more eyes on your ads. Advertisers desire engagement which is therefore a proxy for future net income.
Then investors transposed that proxy to non ad-tention businesses, driving up engagement-rich stocks in a self-fulfilling prophecy.
- teeray 2y agoAlso, engagement is a measure of how rich the oil field is for enshittifying the platform to extract ad dollars.