> could not deliver the same scale, international coverage and breadth of features that AWS could Amazon's biggest superpower is their ability to convince cust

> could not deliver the same scale, international coverage and breadth of features that AWS could Amazon's biggest superpower is their ability to convince customers that they need the scale, international coverage and breadth of features regardless of the reality of their needs. Being on $BigCloud is a signal many small companies are sending to show they keep in step with the times. The real needs could often be addressed in simpler, cheaper ways. Your car doesn't do everything a road vehicle can do. Your software doesn't do everything a software could do. Why would your cloud provider need to offer everything a cloud can offer? It's that "nobody got fired for choosing AWS" even if any future move is a prohibitively expensive redesign of everything.