3 ms·
The quoted article from the thread is from 2016, so yeah more selling is online and direct from the manufacturers.
by hnburnsy 2y ago
The quoted article from the thread is from 2016, so yeah more selling is online and direct from the manufacturers.
- hnburnsy 2y agoNike Sales DTC versus Total Fiscal Year | DTC Sales (in billion USD) | Total Sales (in billion USD) | DTC as % of Total Sales ----------- | -------------------------- | ---------------------------- | ---------------------- 2020 | 12.4 | 37.4 | 33% 2021 | 16.4 | 44.5 | 37% 2022 | 18.7 | 46.7 | 40% 2023 | 20.3 | 47.6 | 43% 2024 | 21.5 | 48.2 | 45%