This is a really cool idea. I could see some disruption in the online shopping industry via their Zappos-like model. I don't feel inclined to buy a polo, howe

This is a really cool idea. I could see some disruption in the online shopping industry via their Zappos-like model. I don't feel inclined to buy a polo, however. I care about comfort, brand, and fit - in that order. I have never had a problem with one of the default sizes in practically every brand. Perhaps there is a bigger market for fitted polos though; I'm sure the Vastrm guys know more than I do! Nearly every girl I know shops for clothes over the internet and I also assume they would be more inclined to want a perfect fit - but I'm sure women's clothing is more logistically difficult to create. Hopefully they work on adding women's clothing, anything, before expanding their men's collection. I'll be interested to see how this goes.