3 ms·

Am I missing something? $70-$90 for a polo shirt with no brand identity, from a website I can't pronounce. Can someone explain the appeal here? I see that th

Am I missing something? $70-$90 for a polo shirt with no brand identity, from a website I can't pronounce. Can someone explain the appeal here? I see that the "perfect fit" is tag line, but polos are stretchy so the fit isn't a huge concern for most people.

cageface 14y ago
This seems much closer to a "lifestyle business" than anything else I've seen come out of YC.
- jontang 14y ago
  Perhaps, but if you look at the industry closely, most of the largest apparel brands in the world started with basic apparel (t-shirts: Gap ($16B market cap), Uniqlo ($20+B); Yoga wear - Lulu Lemons ($10B market cap), athletic tops: Underarmour ($5B market cap).
  - zio99 14y ago
    Hey Jon, reach out to Adi at loose button, good friend of mine that does sample-shipments for cosmetics. A partnership would help vastrum reach women, no?
    - jontang 14y ago
      Thanks zio, will do.
jontang 14y ago
Try us out! I'll throw you some store credit! Maybe we can change your opinion :) (vas' - trum)
pg 14y ago
Many people willing to pay that much for a polo shirt consider lack of conspicuous brand to be a feature.
- jcampbell1 14y ago
  I don't disagree, but a logo should be a default feature. I remember clearly when Vineyard Vines became the go to brand of southern frat boys overnight, and a $100M/yr business. It would have never happened without the whale logo. Leaving a logo off the polos basically makes any sort of viral growth impossible. Of course the plan could be to sell shirts exclusively to wealthy people that like the "lands end" look. That doesn't strike me as the best approach.
- Evbn 14y ago
  But more people pay extra for conspicuous branding, not to mention the marketing benefits. Hence the luxury fashion industry.
  - koji 14y ago
    This is definitely a personal preference issue. I, for one, hate logos and branding on my clothing. I won't pay for clothing that advertises itself. I have met other people who are the exact opposite and care greatly about the branding and image. In the end, there's probably enough room in the market for clothing companies to go either way. I'm personally thankful for not having branding forced on me.
wildgift 14y ago
I think the high price subsidizes the free fitting.

cageface 14y ago

This seems much closer to a "lifestyle business" than anything else I've seen come out of YC.

jontang 14y ago
Perhaps, but if you look at the industry closely, most of the largest apparel brands in the world started with basic apparel (t-shirts: Gap ($16B market cap), Uniqlo ($20+B); Yoga wear - Lulu Lemons ($10B market cap), athletic tops: Underarmour ($5B market cap).
- zio99 14y ago
  Hey Jon, reach out to Adi at loose button, good friend of mine that does sample-shipments for cosmetics. A partnership would help vastrum reach women, no?
  - jontang 14y ago
    Thanks zio, will do.

jontang 14y ago

Try us out! I'll throw you some store credit! Maybe we can change your opinion :) (vas' - trum)

pg 14y ago

Many people willing to pay that much for a polo shirt consider lack of conspicuous brand to be a feature.

jcampbell1 14y ago
I don't disagree, but a logo should be a default feature. I remember clearly when Vineyard Vines became the go to brand of southern frat boys overnight, and a $100M/yr business. It would have never happened without the whale logo. Leaving a logo off the polos basically makes any sort of viral growth impossible. Of course the plan could be to sell shirts exclusively to wealthy people that like the "lands end" look. That doesn't strike me as the best approach.
Evbn 14y ago
But more people pay extra for conspicuous branding, not to mention the marketing benefits. Hence the luxury fashion industry.
- koji 14y ago
  This is definitely a personal preference issue. I, for one, hate logos and branding on my clothing. I won't pay for clothing that advertises itself. I have met other people who are the exact opposite and care greatly about the branding and image. In the end, there's probably enough room in the market for clothing companies to go either way. I'm personally thankful for not having branding forced on me.

wildgift 14y ago

I think the high price subsidizes the free fitting.