Great comment!! Our supply chain partner did a study where they collected over 150,000 body scans. They then analyzed the data for any consistency in sizing.

Great comment!! Our supply chain partner did a study where they collected over 150,000 body scans. They then analyzed the data for any consistency in sizing. They found that each body scan was like a thumb print! This is the reason why it is difficult for brands and apparel manufacturers to make stuff that fits properly - because we are all unique. And the efficiencies of mass production that creates one size for many unfortunately fail when trying to address this issue. Read: one size does not fit all. And for polo shirts and other basic wear, mass produced garments was the only option. We think that all folks could eventually use this service. Time will tell...