5 ms·
I'd love to tackle a problem like this. One thing I like is the approach compared to someone like an Indochino who gets you to take your measurements and then
by nchlswu 14y ago
I'd love to tackle a problem like this.
One thing I like is the approach compared to someone like an Indochino who gets you to take your measurements and then their tailors take liberties with the measurements you provide (accounting for your lack of skill) leading to unpredictable results.
I'm curious who the target for this is, specifically. I personally know that fit is everything, but I'm not sure if most (male) style conscious consumers will gravitate to such a product, especially at this stages. I struggle to tell if this is targetted at an "every man," or those who just can't find anything that fit (those who are in odd proportions of the spectrum)
- jontang 14y agoGreat comment!! Our supply chain partner did a study where they collected over 150,000 body scans. They then analyzed the data for any consistency in sizing. They found that each body scan was like a thumb print! This is the reason why it is difficult for brands and apparel manufacturers to make stuff that fits properly - because we are all unique. And the efficiencies of mass production that creates one size for many unfortunately fail when trying to address this issue. Read: one size does not fit all. And for polo shirts and other basic wear, mass produced garments was the only option. We think that all folks could eventually use this service. Time will tell...