The problem is the algorithms that surface people's posts to those not friends with or following them. That's what turns a basic and true "social media" into a

The problem is the algorithms that surface people's posts to those not friends with or following them. That's what turns a basic and true "social media" into a hyper-competitive arena which encourages a race to the bottom, to make the cheapest content possible to grab eyeballs. "Social media" should not be a hyper-concentrated collection of advertising targets. That single aspect has probably caused 99% of "social medial ills.