It doesn't seem to be the same content being pushed each time. Someone posting their book or the same article once a week vs posting new content each week is no

It doesn't seem to be the same content being pushed each time. Someone posting their book or the same article once a week vs posting new content each week is not the same to me. To me, it's not obvious that it's against the rule. Especially when the content seems to be engaging enough for it to make to FP.