It's going to vary business to business, but if you have to spend money now to make money later, there's always going to be some preference to make sure that if

It's going to vary business to business, but if you have to spend money now to make money later, there's always going to be some preference to make sure that if the % return later is too small the money gets reallocated to something that can offer better returns. Whereas a business that can figure out how to be paid significantly before it delivers can run on much slimmer margins.