In some cases, in e-commerce your trading rent for shipping expenses. It helps you scale quicker as you have wider reach but the variable cost of shipping and t

In some cases, in e-commerce your trading rent for shipping expenses. It helps you scale quicker as you have wider reach but the variable cost of shipping and taking returns can go sideways. The good thing about rent is it’s relatively fixed so it’s possible to gain leverage with volume. That is also a risk if volume shrinks, etc.