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I work in marketing for a large number of e-commerce brands across a variety of verticals, including shoes. Brand direct on Nikes website is bugged, but is abso
by soared 1y ago
I work in marketing for a large number of e-commerce brands across a variety of verticals, including shoes. Brand direct on Nikes website is bugged, but is absolutely dwarfed by sales in brick and mortar retail stores. Think about target/walmart/dicks/big5/etc and then think about just Nike.
- hnburnsy 1y ago45% of Nike's sales in 2024 were DTC, see chart above.