3 ms·
“ I would argue that a great deal of selling today is direct, no stores involved at all.” That assumption burnt the previous Nike CEO post COVID.
by timothyduong 2y ago
“ I would argue that a great deal of selling today is direct, no stores involved at all.”
That assumption burnt the previous Nike CEO post COVID.
- Spivak 2y agoYep, direct from the manufacturer— no. Direct from the retailer without touching a physical store— yes.
- jay_kyburz 2y agoYou can buy shoes directly from Nike here in Australia. Is that not the same in the states?
- hattmall 2y agoYou can, but most people go to a shoe store and check out different brands. Most people that end up buying Nikes aren't the people that only buy Nike and know what they want without trying on a few pairs. Like unless you just know you specifically want some Nike shoe you aren't likely to visit Nike.com to buy shoes.